{"id":3314,"date":"2020-04-28T16:58:07","date_gmt":"2020-04-28T16:58:07","guid":{"rendered":"https:\/\/www.perfectlancer.com\/blog\/?p=3314"},"modified":"2022-09-04T09:14:22","modified_gmt":"2022-09-04T09:14:22","slug":"how-improving-ui-and-ux-optimize-your-website-seo","status":"publish","type":"post","link":"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo","title":{"rendered":"How Improving UI and UX Optimize Your Website SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_34 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#SEO_and_user_experience\" title=\"SEO and user experience\">SEO and user experience<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#The_effect_of_RankBrain_on_your_site_ranking\" title=\"The effect of RankBrain on your site ranking\">The effect of RankBrain on your site ranking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#Do_you_have_tons_of_happy_users_This_is_thanks_to_UX_and_SEO\" title=\"Do you have tons of happy users? This is thanks to UX and SEO\">Do you have tons of happy users? This is thanks to UX and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#Google_ranking_factors_related_to_UX\" title=\"Google ranking factors related to UX\">Google ranking factors related to UX<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#Mobile-friendliness\" title=\"Mobile-friendliness\">Mobile-friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#Quality_content\" title=\"Quality content\">Quality content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.perfectlancer.com\/blog\/how-improving-ui-and-ux-optimize-your-website-seo\/#page_speed\" title=\"page speed\">page speed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p>There is an undeniable impact of UI and UX design on the optimization of your website. Do you know how UI and UX impact SEO? Maybe everyone can\u2019t understand the relationship between UX and SEO correctly. In the real world, if your SEO is weak, your website doesn\u2019t get a high ranking in search engines, and it doesn\u2019t get enough views. When your SEO is weak, you will not be successful. Here, we&#8217;d like to tell you how the UI and UX design elements, could change the fact of your SEO.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>Well, after you launch your website or <a href=\"https:\/\/www.perfectlancer.com\/hire-freelance\/web-development\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hire a professional web developer (opens in a new tab)\">hire a professional web developer<\/a> for launching website after you will realize that your website must have effective SEO. Then you have to solve a problem: What are SEO metrics? And How to improve your SEO metric, ideally?<\/p>\r\n\r\n\r\n\r\n<p>Webmasters work with advanced search engines that update their algorithms every day. Therefore SEO isn\u2019t an exact science. But the good news is you can learn about it and affect your audiences.<\/p>\r\n\r\n\r\n\r\n<h6><a href=\"https:\/\/www.perfectlancer.com\/blog\/how-hiring-an-seo-expert-can-skyrocket-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How Hiring An SEO Expert Can Skyrocket Your Business (opens in a new tab)\">How Hiring An SEO Expert Can Skyrocket Your Business<\/a><\/h6>\r\n\r\n\r\n\r\n<p>Usually, search engines analyze a website and determine which is the most valuable. Nevertheless, you should never forget that you are dealing with a machine. Of course, these machines growing in the past year, and they can understand user behavior.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, User Experience is essential for SEO. UX or User Experience plays a big role in conversions and driving sales. UI and UX impact on SEO is not deniable. When the UX of your site is optimized, it will have a positive impact on SEO performance, and as a result, your website gets more visible. This is why it is vital to <a href=\"https:\/\/www.perfectlancer.com\/ux-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hire a UX designer (opens in a new tab)\">hire a UX designer<\/a> if you are serious about your website&#8217;s SEO and ranking on google and other search engines.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"SEO_and_user_experience\"><\/span>SEO and user experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Over the past few years, Google has tried to improve its user experience and has achieved some success. Search engines have made many changes to SERPs and introduced an updated algorithm to gain more reliable and high-quality information. For example, RankBrain is an essential example of UX for Google.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img class=\"wp-image-3316\" src=\"https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/369122-PBBMKI-843-1024x1024.jpg\" alt=\"UI UX impact on Seo\" width=\"600\" height=\"650\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"The_effect_of_RankBrain_on_your_site_ranking\"><\/span>The effect of RankBrain on your site ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You may know that <a href=\"https:\/\/en.wikipedia.org\/wiki\/RankBrain\">RankBrain<\/a> is the third most influential factor in ranking. Rank Brain focuses on some of the users\u2019 behavioral criteria, such as how long they\u2019ve been reading content on the site and how much they\u2019ve visited your site, and lets Google know if visitors have visited your website. Have they been satisfied and enjoyed it or not?<\/p>\r\n\r\n\r\n\r\n<p>When a user shifts from one page to another and spends a lot of time on your site clicking on your site and returning to your website, it indicates that your site is a resource. It is user-friendly. On the other hand, if a user leaves your website without any action immediately after logging in and returns to the search results page and never returns to your page, it will actually notify Google that your site has either not been optimized or it has nothing to do with the subject matter.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Do_you_have_tons_of_happy_users_This_is_thanks_to_UX_and_SEO\"><\/span>Do you have tons of happy users? This is thanks to UX and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>RankBrain is an example that shows UX and SEO have the same goals. Maybe you have noticed that targeting and optimizing for keywords was one of the most common ways to rank high in the past years. Today, to get a high ranking in the SERPs and have your website shown on the right search pages, you need to focus on audiences and their behavior. You can <a href=\"https:\/\/www.perfectlancer.com\/hire-freelance\/seo\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hire an SEO expert (opens in a new tab)\">hire an SEO expert<\/a> to hand over your search engine optimization task. In fact, you have to understand their buying intent and analyze what search queries they use.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img width=\"1024\" height=\"683\" class=\"wp-image-3317\" src=\"https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-1024x683.jpg\" alt=\"User interface and SEO relationship\" srcset=\"https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-1024x683.jpg 1024w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-300x200.jpg 300w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-768x512.jpg 768w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-696x464.jpg 696w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-1068x712.jpg 1068w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-630x420.jpg 630w, https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/16813-1920x1280.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>For example, today, voice search becomes routine behavior. All search engines like google want to provide a search result that can show relevant information, answer questions, and solve the problem. Therefore, if you wish your website to appear in the voice search result, you have to optimize your content for more question-based, conversational, long-tail keywords; it is precisely building User Experience.<\/p>\r\n\r\n\r\n\r\n<p>Website design is the next powerful metric. SEO is trying to get a high ranking on Google search pages, and then a visitor comes to your website. UX is here! UX helps your audiences to find their answers faster. Also, it helps you to highlight your professionalism and boost brand awareness.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Google_ranking_factors_related_to_UX\"><\/span>Google ranking factors related to UX<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>We define the user experience as the experiences that users have when interacting with your business or organization through a website, app, or online communication. These experiences include everything they see, hear, and do, as well as their emotional reactions. In general, this concept is easy for everyone to understand, but how can the user\u2019s emotions be recognized or measured? Let\u2019s take a look.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img class=\"wp-image-3318\" src=\"https:\/\/www.perfectlancer.com\/blog\/wp-content\/uploads\/2020\/04\/3396-1024x1024.jpg\" alt=\"\" width=\"500\" height=\"550\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Mobile-friendliness\"><\/span>Mobile-friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Site optimization, when displayed on a mobile screen, is an excellent example of a practical ranking signal. The search engine officially checks this signal.<\/p>\r\n\r\n\r\n\r\n<p>Google bots can quickly check a website to see if it\u2019s optimized for mobile. You can also use mobile-friendly testing tools to search and browse your site.<\/p>\r\n\r\n\r\n\r\n<p>Other UX signals are used by Google, which include\u2026<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Quality_content\"><\/span>Quality content<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>This is an obscure concept. You need more than luck to succeed in the affiliate business. In fact, all of this is considered by Google when indexing, and Google cares about the readability of your site\u2019s content. But before starting, if you don&#8217;t know that much in detail about <a href=\"https:\/\/www.perfectlancer.com\/blog\/what-is-the-importance-of-content-in-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"the importance of content in SEO (opens in a new tab)\">the importance of content in SEO<\/a>, read here.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Write your content to human readers, not search engines. For text readers, texts that are full of keywords are not attractive. Top SEO experts use the right amount of keywords in the text, but not too much. You can always <a href=\"https:\/\/www.perfectlancer.com\/hire-freelance\/content-writing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"hire a content writer  (opens in a new tab)\">hire a content writer <\/a>and get some professional help!<\/li>\r\n<li>It is very important to follow the text formatting. Always remember that white space is a favorite of readers of websites, especially those who read texts on their mobile phones. Use numbered signs and lists in your website text.<\/li>\r\n<li>Grammar and spelling. If you ignore the basic rules of writing, such as spelling, punctuation, and grammar, you should know that not following these critical factors can have a detrimental effect on a reader\u2019s trust in your content.<\/li>\r\n<li>Use as few short paragraphs as possible to write texts on your website. Try to write sentences in such a way that there are no more than 20 words.<\/li>\r\n<li>Use an active voice.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"page_speed\"><\/span>page speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If a webpage takes 4 seconds or more to load, then 25 percent of visitors will leave it. As much as load time increases, the more visitors leave the page. Also, Google\u2019s search engine works according to the same pattern.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Therefore Google includes the load time in its ranking factor for all websites. Today, the mobile index is separated from the desktop index. You can see these indexes in the Google search engine metrics.<\/p>\r\n\r\n\r\n\r\n<p>Also, this is because Google SERPs differ on desktop and mobile. If you search the same query on desktop and mobile, Google shows different results to you.<\/p>\r\n\r\n\r\n\r\n<p>So as it is obvious, SEO is the medium to drive traffic, while UX\/UI creates the first impression. Both work in tandem to ultimately serve the user&#8217;s intent and hence conversions on the website. Therefore, it is necessary to take it more seriously and put more effort into that. <a href=\"https:\/\/www.perfectlancer.com\/hire-freelance\/ui-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Hire your expert UX designer (opens in a new tab)\">Hire your expert UI designer<\/a> now!<\/p>\r\n\r\n\r\n\r\n<p>Perfectlancer, as a freelancing platform, could provide you with the best freelancers from all around the world. <a href=\"https:\/\/www.perfectlancer.com\/hire-freelance\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Hire the best freelancers (opens in a new tab)\">Hire the best freelancers<\/a>, only on this platform.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>","protected":false},"excerpt":{"rendered":"<p>There is an undeniable impact of UI and UX design on the optimization of your website. Do you know how UI and UX impact SEO? Maybe everyone can\u2019t understand the relationship between UX and SEO correctly. In the real world, if your SEO is weak, your website doesn\u2019t get a high ranking in search engines, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":""},"categories":[88,3,212,179,210,211],"tags":[217,167,177,213,215,214,216],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Improving UI and UX Optimize Your Website SEO - Perfectlancer Blog<\/title>\n<meta name=\"description\" content=\"Do you know how UI and UX impact on SEO? 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