INDEPENDENT INTEGRATED SENIOR COPYWRITER & CREATIVE DIRECTOR ALMOST 20 YEARS IN THE TRADE WERE SURELY USEFUL TO TEACH ME ALL THE DEEP POCKETS OF COMMUNICATION ARCHITECTURE AND INTEGRATION. I GAVE IT A GO ON BIG AND SMALL BRANDS, AND I'VE ALWAYS BEEN STUBBORN ENOUGH TO PLAY & WORK WITH CEMENT AND COSMETICS AT THE SAME TIME. MORE THAN 10 YEARS IN CREATIVE MANAGEMENT POSITIONS IN BOTH INTERNATIONAL AND LOCAL AGENCIES ACCELERATED THE ACCUMULATION OF EXPERIENCE IN SOLVING ALL TYPES OF BUSINESS ISSUES OR GUIDING ALL KINDS OF ACROSS-AGENCIES INTEGRATED TEAMS (ECD FOR TBWA\ BUCHAREST AND GROUP CD FOR GRAFFITI/BBDO BUCHAREST, TO NAME JUST TWO OF THEM). BEFORE TURNING TO THE FREELANCE LIFESTYLE, I HAVE BEEN THE ECD OF THE BIGGEST DIGITAL AGENCY IN ROMANIA.
I was always an avid reader, driven by pure intellectual curiosity. My inclination toward Philosophy and Literature motivated me to turn writing into a full-time occupation. In my almost two years working as a writer, I've collaborated with clients in a wide array of industries, from Leadership Coaching and Education to Finance and Business. But aside from having acquired a great deal of practical experience, I have also had the great opportunity to learn from two excellent Social Media Marketing and Content Writing coaches. The Digital Marketing landscape is continually changing, and I am committed to permanently learning and refining my skills. It's also worth mentioning that, going into Content Writing, I had an ace up my sleeve: I had been a Customer Service Representative for nearly four years. I knew all too well how to communicate effectively. Being a good CSR requires grasping the customers' issues, showing empathy, and offering people adequate solutions to their problems. Being a good Content Writer is no different. Before anything else, people want to be understood. That's why, when I write, I focus a great deal on the customer and their needs and challenges. Writing isn't about showing people how much the writer knows about a particular subject; it's about having a dialogue and building a bond with another human being. However, being able to create that connection isn't all there is to producing quality content. I know that people won't deem my articles to be valuable if they're not learning something from reading them. And having also worked as a Research Analyst, I know how to find, collect, and analyze relevant and reliable data and put my conclusions in writing in a digestible way, so that people can grasp them with ease.
Social media management
social media marketing
I am an experienced WPF and C# software developer certified by Microsoft as MCSD (Microsoft Certified Solutions Developer App Builder) and MCSA (Microsoft Certified Solutions Associate). Besides my work experience (enumerated below), this certifies my knowledge in C#, .NET, multithreading, SQL, Databases, Entity Framework, ADO, UWP, WPF, MVVM, TFS, and many other Microsoft platforms, tools and technologies. I take my work very seriously and I find myself motivated by interesting projects.