Tips to hire 3D Animators
What is 3D animation?
Animation is a type of illustration that creates a moving image by juxtaposing
consecutive photos. It's also considered as one of the Top 10 Most In-Demand Skills
in our era.
Image components in 3D animation have depth, unlike 2D animations
where we see the components as moving drawings on a flat screen. This depth makes the components look more realistic. Simply put, if we pause the 2D animation, we will have an image printed on paper that can only be seen from the front. But when a 3D animation is paused, it is a mock-up of the world created by the animator that can be seen from different angles.
For example, if we consider a character named Alex, in 2D animation we only see his picture, but in 3D animation, we have a statue of him that we can see behind the ear, under shoes, inside the hands, waist, abdomen and other parts of his appearance.
What good is 3D animation?
In a simple sentence: makes dreams for everyone.
From an 8-year-old who sees animation to a Disney or Pixar CEO, they achieve their dreams with these animations. At Coco 2017, the viewer faces the dream of an old Mexican ritual, and the CEO of Pixar and Walt Disney dreams of selling $807 million. 3D animation makes both of these dreams come true. Oh, I forgot ... In Coco, Miguel also dreams of seeing his ancestor Ernesto de la Cruz and sings with his guitar. He also achieves his dream.
Well, why do I need a 3D animator?
I am a business owner. What is good for me if Miguel sings with his ancestor’s guitar?
This is a good question. But please pay attention to the other parts of my talk. You say you are a business owner. Of the above, that “$807 million” should catch your eye. Certainly, you are not the CEO of Pixar and you do not own a single cent of that $807 million. But it is a sign. If they could achieve that dream with 3D animation, you can too. You just have to learn how to do it.
+ Where do I start?
- From reading this article to the end.
Increase income using 3D animation
What's your job? Let's say your business is unable to hire freelance animators
. Then I will tell you how this "impossible" becomes a pleasant "possible". So, let's say you own a dairy factory. How can a factory that deals with milk and pasteurizing giant machines reach hundreds of millions using 3d animation? By making and selling dreams. Did you know that almost 30 years ago, a dairy factory in Iran did this? "Mihan" is one of the largest dairy brands in Iran. In the 1980s, when color televisions were first used in Iran, Mihan made its first ice cream TV commercial. This ad did not show an attractive man who is eating ice cream and offering it to you with an enchanting tone and smile. But it showed a calf taking Mihan ice cream from a local vendor. When the calf's mother tells him it's time to breastfeed, he ignores and says, "No dear mom, ice cream is tastier."
Today, this TV commercial is a nostalgia that Iranian parents tell their children. It was not a movie or a children's show, it was a product ad. But this animation showed the dream of talking animals. When children see a cute calf who prefers Mihan ice cream to his mother's milk, this ice cream finds a special place in their subconscious. In 2021, despite the fact that many successful companies produce ice cream in Iran, parents who want to take ice cream for their children, when they open the refrigerator, they ask the seller: Do you have Mihan’s?
Now we know that advertising campaign designe matters a lot. You can easily hire a freelance advertising campaign designer
to have your business plan ready at this point.
How do I connect my business to 3D animation?
This is not your job. The task of connecting your business to the animation industry and producing a money-making 3D animation for you is the responsibility of the 3D animator you hire. You can get more information about the strategy that your business needs by hiring a freelance advertising consultant
. Now that we have seen how animation can make our business thrive, and also understand how we should use animation to grow our business, I want to talk about hiring a 3D animator.
How to hire a 3D animator?
There are 2 ways to do this.
1- Forming an animation team in your company. (You need to find them, you have to pay them monthly, you have to insure them, you have to provide space for them, you have to give them facilities and tools, and there are several other “you have”s that take a lot of energy, money and time to do).
2- For small businesses, hiring a 3D animator. (Every previous notes.)
3- Hiring a freelance 3D animator. (Go to the next section.)
It does not matter if you have a large studio like Pixar
, or you want to produce animated content for your Instagram or you want to do an animated ad on TV. The year is 2021 and thanks to technology and new business models, advancing projects has become very easy. One of these models is hiring freelancers. You do not need to pay a monthly salary to a freelancer or insure them. Freelancers provide their own tools and facilities and form their own team. You do not even need to buy a table and chairs. Freelancers will do your work in the cafe, on the balcony of their house, by the sea or on the mountain. They work in a place where they have a high level of calm and concentration. A freelance 3D animator will not wake up at 7 am to go to work and will not work in a drowsy state. Let me tell you, do not worry about anything. Just create the project, set a deadline and get the job done on time.
How much does it cost to order 3D animation project?
Project size, Freelancer skills and reputation, etc. are factors that will affect the price. You set the budget for your project, the freelancers who are willing to work with the budget announce their readiness, and you hire the best of them. The portfolio and comments of other employers will give you a lot of information about a freelancer. Good luck.
3D animators continue the path of their ancestors, people like Picasso and Leonardo da Vinci. Of course, when it comes to 3D animation, the teachings of Michelangelo, Constantine Brancogy, Roman sculptors and Egyptian idol makers also come into play. Everything left over from art historians has led to the creation of three-dimensional animations today, of course by using technology.
When a person uses technology, it does not matter if he is an artist or an athlete or a manager or a teacher or whatever. Technology will upgrade his work to 10 million levels.
Da Vinci did not know that paintings could be moved (and maybe he did), but today technology can make Mona Lisa blink, dance and even cry. Phidias of Athens (Greek sculptor) never thought that the Zeus he made could move. But the 3D animators of Santa Monica Studios forced him to fight in God of War II.
We explained how 3D animation could make our dream come true (don't forget Pixar's $807 million) and also showed by example that it doesn't matter what your job is. We also explained the amazing benefits of hiring freelancers. Of course, in order to experience the joy of working with freelancers, you need to hire them, not read about them. Do you have a project? Why not start hiring a freelancer 3D animator right now?