Hire an A/B Testing Specialist
We’re going to talk about an expert, who will make your website much more profitabl. An A/B testing freelancer can hire your conversion rate by improving your webiste and application users experince. A/B testing is a crucial part of all digital marketing efforts. we’re going to tell you who is He/She, why we should hire an A/B Testing Specialist
, and the most important thing, the Benefits of hiring a freelance A/B testing specialist
. In the end, you’ll have a proven way to maximize the satisfaction of the user interface and user experience (UI/UX) of your website and as a result, have more sales. Also, there’s another way which is to hire a freelance UX designer
at the same time to have the required task done for you. So, Let’s start with the definition of A/B testing.
What Is A/B Testing?
As I said, it’s about improving UI and UX. The main purpose of doing this test is to acquire information to make the best decisions. It’s better to be explained with an example.
Let’s say you are selling Archery stuff on your website. It’s time to find new users. This is the first step in digital marketing. After that, you should make your new users do the action that you expect. You actually work hard and use different techniques on your website to attract your users to do the final great action. These are called call-to-action marketing
. In this example, we’re going to make them give us their E-male. The third step is making money and the last one is keeping them and even making them faithful.
What Is A/B Testing Summarized Strategy?
- 1. Advertise your banner on a crowded and related website that is linked to your landing page.
- 2. On the landing page, you have to show attractive content. it can be a super offer, super discount, or something like “how to hit 9 arrows of 10, right in the middle of the target? Notes to find a way into Olympics and gain gold medal”.
- 3. When the user is reading the page content, just when He/She scrolled to the first H2 heading, a popup better be shown which is saying: “Do you want to have this article on your phone as a PDF? Leave your E-mail address in this box and we will send the file to you.”
Now, in the second step, you have two different styles of popup messages. Let’s say you will pay $2000 for 1,000,000 clicks to the advertising website. But you don’t know which design is more attractive and will acquire more E-male addresses. This is exactly where the freelance A/B tester will come into the field.
For example, this could be a good strategy to follow:
- 1. You can choose to spend 2% of the budget to 2% of clicks. $40 for 20,000 clicks.
- 2. Both designs will be shown to clickers. You can consider two landing pages and show one of them to the first half of 20,000 clickers and the other design to another half.
- 3. It’s time for Monitoring and measurement. In this way, SEO specialists examine which design’s better.
- 4. Now, it’s time to spend the remaining %98 which is $1960 to show which design on the popup.
It may sound like 20,000 clicks is a low amount and can’t be examined well. First of all, if even every user clicks your banner twice, we are talking about 10.000 people. It’s completely enough to forecast the next 490.000 users’ behavior. Then, this is just a test and I will not spend the whole budget to test. And after all, that was a simple example for a better definition.
Why Is A/B Testing Important?
You may ask yourself if A/B testing is even that important or not? Yes sir! Yes Ma’am! It’s important to a website like oxygen to breathe. Everything is about knowing the customer’s behavior in sales. Even one phrase at the end of super-good content will ruin the whole campaign and just a good design and a good title will be call-to-action and make customers buy even without the need to look at other parts of the pages.
In face-to-face sales, you will pay attention to the customer’s reactions, his/her body language, etc. Even they will give you feedback to help define your mistakes and positive points. But in the field of digital marketing, it just will be defined by A/B testing. So, when it comes to knowing the user’s behavior, the rule of A/B testing specialist will be so important. And now, let’s answer this question: “Why freelancers?”
Benefits of Hiring a Freelance A/B Testing Specialist
The whole world is going to get on the path of freelancing and businesses are going to run freelance. Businesses are defining the benefits and after they have tried working with freelancers, they wish that they have known the world of freelancing sooner. But what are the magical things about hiring freelancers? Now, You know what A/B testing is and you know it will completely improve everything!
But you don’t need to hire a person with a full-time contract for A/B testing. Plus, the most professional ones are working from home. So, you need to spend a large amount of budget to pay their salary. But by hiring freelancers, you just pay for tasks and projects. Not monthly salary, not hourly salary, not having to insure. Just pay for the task. This is the first benefit.
When it comes to lowering the costs, as an ideal way, if you learn to run your whole business by freelancers, you don’t even need to pay rent for the office, you don’t need to buy stuff and a lot of other costs will be removed. Digital marketing agencies, Photography Agencies, etc. can do it whiteout any doubt.
Hire Your A/B Testing Specialist from Perfectlancer
Every success of every business developer, depends on knowing the customer’s behavior. What do customers like? What attracts them? Are they following discounts or tutorials?
As a seller, you need to find or create a need and then meet that. People will attract the person who meets their needs. On an archery-related website, somebody looks for a way to achieve a gold medal. So, they will be attracted to the article and somebody needs to buy many bows and arrows for their archery club. So, they will be attracted to discounts.
To define the offer that people are attracted to and of course to find every other thing about what will be the improvement of your sales in online business, a freelance A/B testing specialist from Perfectlancer will do it for you in a professional and low-cost way.