Cold emails campaigns. Email campaigns based on thorough research of your customers' needs. Having 9 years of experience with strategic marketing I can help you with the following:
- technical aspects of emails - warming up a domain, testing SPAM health and proper setup, to deliver emails to an inbox folder, UTM and Google Analytics connection;
- write and design content tailored to customers needs;
- plan and create sequences of drip campaigns tailored to customer purchase journey;
- customers database maintenance: segmentation, cohort analysis, lead scoring, cleaning;
- lead scrapping: ideal client profile (ICP) creation, initial research of the target audience to prove a hypothesis, mass contacts collecting and checking against ICP;
- campaigns monitoring and optimization: dashboards creation, KPIs tracking, A/B testing and data-driven tactics launch.
I add to that IT programming background to utilize various marketing email tools and set up sequences to automate Email outreach. HTML coding, running SQL queries, CSS knowledge. Marketing automation tools: SendGrid, MailChimp, MailShake, ConstanContact, Close.io, Outreach.io, etc. Mail domain health testing and monitoring.
Coming from IT background Andrew's approach brings all the best from it:
- project management skills to meet deadlines
- estimate project ahead and execute that in sprints (agile)
- have a risk management plan
- personal efficiency and time-management skills
- honesty and transparency of an execution
I am a Virtual Assistant with 8 years of experience and i help other business owners, entrepreneurs by offloading tasks from them so that they can focus on other things in their businesses. This gives them peace of mind. My word is my bond and i get the job done.