Cold emails campaigns. Email campaigns based on thorough research of your customers' needs. Having 9 years of experience with strategic marketing I can help you with the following:
- technical aspects of emails - warming up a domain, testing SPAM health and proper setup, to deliver emails to an inbox folder, UTM and Google Analytics connection;
- write and design content tailored to customers needs;
- plan and create sequences of drip campaigns tailored to customer purchase journey;
- customers database maintenance: segmentation, cohort analysis, lead scoring, cleaning;
- lead scrapping: ideal client profile (ICP) creation, initial research of the target audience to prove a hypothesis, mass contacts collecting and checking against ICP;
- campaigns monitoring and optimization: dashboards creation, KPIs tracking, A/B testing and data-driven tactics launch.
I add to that IT programming background to utilize various marketing email tools and set up sequences to automate Email outreach. HTML coding, running SQL queries, CSS knowledge. Marketing automation tools: SendGrid, MailChimp, MailShake, ConstanContact, Close.io, Outreach.io, etc. Mail domain health testing and monitoring.
Coming from IT background Andrew's approach brings all the best from it:
- project management skills to meet deadlines
- estimate project ahead and execute that in sprints (agile)
- have a risk management plan
- personal efficiency and time-management skills
- honesty and transparency of an execution
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