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Andrew T.Andrew T.

Andrew T.
Belarus

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Recent activity : More than a week ago
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Andrew T.
Andrew T.
N/A
Belarus
Recent activity : More than a week ago
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Cold emails campaigns. Email campaigns based on thorough research of your customers' needs. Having 9 years of experience with strategic marketing I can help you with the following: - technical aspects of emails - warming up a domain, testing SPAM health and proper setup, to deliver emails to an inbox folder, UTM and Google Analytics connection; - write and design content tailored to customers needs; - plan and create sequences of drip campaigns tailored to customer purchase journey; - customers database maintenance: segmentation, cohort analysis, lead scoring, cleaning; - lead scrapping: ideal client profile (ICP) creation, initial research of the target audience to prove a hypothesis, mass contacts collecting and checking against ICP; - campaigns monitoring and optimization: dashboards creation, KPIs tracking, A/B testing and data-driven tactics launch. I add to that IT programming background to utilize various marketing email tools and set up sequences to automate Email outreach. HTML coding, running SQL queries, CSS knowledge. Marketing automation tools: SendGrid, MailChimp, MailShake, ConstanContact, Close.io, Outreach.io, etc. Mail domain health testing and monitoring. Coming from IT background Andrew's approach brings all the best from it: - project management skills to meet deadlines - estimate project ahead and execute that in sprints (agile) - have a risk management plan - personal efficiency and time-management skills - honesty and transparency of an execution
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