Freelance motion graphic designers have a big role in the industry of graphics and design. In this article, we are going to talk about the benefits and reasons you should give your work to a freelance motion graphic designer. If you are planning to do a graphic project or are looking to hire a motion graphic designer, read this article to the end.
What is Motion Graphics?
Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation and are usually combined with audio for use in multimedia projects. Electronic media technology and manual powered technology are used to display animations and MO graphs. Motion graphics combines sounds and animations to create an appealing effect, and this appeal has led to this capacity being used in advertising and filmmaking.
Motion graphics is the attractive science of combining movement and sound in today's media. This technique is commonly used for introduction and advertising. Motion Graphics actually uses graphic elements to explain and interpret a particular purpose. It should be noted, however, that the use of motion graphics in video media is arbitrary. This means that you can use motion graphics to create 5 percent of an ad teaser or use motion graphic in more realistic images for more explanation. Video ads that are usually made with motion graphics have little time between 30 to 90 seconds.
Best software for creating motion graphics
The best software for creating motion graphics:
- Adobe After Effects
- Adobe Premier
- Autodesk Combustion
- Autodesk Maya or 3DS Max
- Apple Motion 3
- Final Cut pro
- Avid Xpress
The Why and How of Using Motion Graphics for Social Media
Motion Graphic is an interactive and engaging tool that helps you tell your story more comprehensively. With 65% of people being visual learners, and 90 % of the information transmitted to our brains being visual, motion graphics in today's world are presented as a surefire way to connect with your audience. According to molecular biologist John Medina, vision is the dominant human feeling and consumes half of our brain's resources. On the other hand, visual information processing is 2.5 times faster than textual information.
For the reasons we said, in social networking strategy, visual content is inevitably one step ahead of other types of content. Just In the last year and just in the US, the number of video posts everyone has shared has increased by 94%. Currently, on average, there are about 5 billion videos on Facebook daily. On the other hand, images have a superior effect and are probably more memorable than words.
Motion graphics and animations simplify complex topics. So they can be used not only for advertising and industry use, but also for education. People like to be entertained, even if they are training or talking.
Why Should You be Using Motion Graphics in Your Marketing?
- When a landing page contains a video it can increase conversion by up to 80%.
- After watching a video, 65% of users are more likely to buy a product online.
- One-third of all online activity is dedicated to watching video.
- After seeing a product/service in a video, 50% of managers are looking for more information about that.
- According to YouTube, users of this website watch more than 5 billion hours of video per month.
With so many people trying to catch users' attention with so many videos, it is difficult for companies to remove and detect annoying noises. A boring lecture or video cannot help you enough; you need animated and interactive videos to achieve this. The Motion graphic keeps the viewers' attention. A great example of this is Google Doodles. These cute animations make us love to click on them.
Hire a Freelance Motion Graphic Expert
Once we have provided enough reasons for the motion graphics and the benefits of using it, it comes down to the benefits of hiring a freelance motion graphic designer. Hiring a freelance motion graphic designer will bring you many benefits, especially if you are starting a new business. Most startups do not have enough advertising money to get started. Hiring a freelance motion graphic designer is a great opportunity for them to start their advertising at a low cost. But that's not the only advantage of hiring a freelance motion graphic designer. In addition to reasonable prices, also flexibility and independence are the most important advantage of working with a freelance motion graphic designer. You can view some motion graphic work samples of our freelance motion artists.
Motion graphics designers on our site can work with imagery you provide - photos, illustrations, logos, text - or they can create their own materials to bring your outline or script to life. They’ll typically create storyboards before proceeding with the actual video. If you have already recorded an audio file, they may incorporate it into the video, ensuring that the images and the spoken words are perfectly in sync.
How to work with a Freelance Motion Graphic Designer?
If you want to make a motion graphic design, the best way is to contact a freelance motion graphic designer. Top designers from around the world are ready to work with you.
First Step: What is your goal?
The first step is to identify the outline of your project. From images for banner ads to print media for physical flyers, list all the deliverables you’ll need. All the features you would like your graphic design to have to be explained to the designer.
Second Step: Post a job
With a clear picture of your ideal graphic designer in mind, it’s time to write that job post. Aim to provide enough detail for a freelancer to know if they’re the right fit for the job.
Step Three: Perform the project
After you provide the designer with details and details, he will do your job. You can let him know the corrections to the final project to make them.