A/B testing is the best method for business owners, specially online businesses to find out what their audience reallywant. A/B testing is considered a part of digital marketing. Therefore, if you have an online business and you want to offer tailor made services to your customers you need to hire an A/B testing specialist. An expert A/B testing specialist that is a pro in his/her field, can be the reason for your great improvements and sales increase. A professional A/B testing freelancer is able to examine your customers’ behaviors and prepare different marketing strategies which are ended to great success. You absolutely require a freelance A/B testing specialist to be aware of what your customers prefer and attract them to be your customers for a lifetime. We have a big pool of freelance internet marketers and A/B testing specialists that are ready to help you with A/B testing projects. We will connect you to top A/B testing specialists.
We’re going to talk about an expert, who will make your website much more profitable. An A/B testing freelancer can hire your conversion rate by improving your website and application user experience. A/B testing is a crucial part of all digital marketing efforts. we’re going to tell you who is He/She, why we should hire an A/B Testing Specialist, and the most important thing, the Benefits of hiring a freelance A/B testing specialist. In the end, you’ll have a proven way to maximize the satisfaction of the user interface and user experience (UI/UX) of your website and as a result, have more sales. Also, there’s another way which is to hire a freelance UX designer at the same time to have the required task done for you. So, Let’s start with the definition of A/B testing.
As I said, it’s about improving UI and UX. The main purpose of doing this test is to acquire information to make the best decisions. It’s better to be explained with an example.
Let’s say you are selling Archery stuff on your website. It’s time to find new users. This is the first step in digital marketing. After that, you should make your new users do the action that you expect. You actually work hard and use different techniques on your website to attract your users to do the final great action. These are called call-to-action marketing. In this example, we’re going to make them give us their E-male. The third step is making money and the last one is keeping them and even making them faithful.
Now, in the second step, you have two different styles of popup messages. Let’s say you will pay $2000 for 1,000,000 clicks to the advertising website. But you don’t know which design is more attractive and will acquire more E-male addresses. This is exactly where the freelance A/B tester will come into the field.
For example, this could be a good strategy to follow:
It may sound like 20,000 clicks is a low amount and can’t be examined well. First of all, if even every user clicks your banner twice, we are talking about 10.000 people. It’s completely enough to forecast the next 490.000 users’ behavior. Then, this is just a test and I will not spend the whole budget to test. And after all, that was a simple example for a better definition.
You may ask yourself if A/B testing is even that important or not? Yes sir! Yes Ma’am! It’s important to a website like oxygen to breathe. Everything is about knowing the customer’s behavior in sales. Even one phrase at the end of super-good content will ruin the whole campaign and just a good design and a good title will be call-to-action and make customers buy even without the need to look at other parts of the pages.
In face-to-face sales, you will pay attention to the customer’s reactions, his/her body language, etc. Even they will give you feedback to help define your mistakes and positive points. But in the field of digital marketing, it just will be defined by A/B testing. So, when it comes to knowing the user’s behavior, the rule of A/B testing specialist will be so important. And now, let’s answer this question: “Why freelancers?”
The whole world is going to get on the path of freelancing and businesses are going to run freelance. Businesses are defining the benefits and after they have tried working with freelancers, they wish that they have known the world of freelancing sooner. But what are the magical things about hiring freelancers? Now, You know what A/B testing is and you know it will completely improve everything!
But you don’t need to hire a person with a full-time contract for A/B testing. Plus, the most professional ones are working from home. So, you need to spend a large amount of budget to pay their salary. But by hiring freelancers, you just pay for tasks and projects. Not monthly salary, not hourly salary, not having to insure. Just pay for the task. This is the first benefit.
When it comes to lowering the costs, as an ideal way, if you learn to run your whole business by freelancers, you don’t even need to pay rent for the office, you don’t need to buy stuff and a lot of other costs will be removed. Digital marketing agencies, Photography Agencies, etc. can do it whiteout any doubt.
Every success of every business developer depends on knowing the customer’s behavior. What do customers like? What attracts them? Are they following discounts or tutorials?
As a seller, you need to find or create a need and then meet that. People will attract the person who meets their needs. On an archery-related website, somebody looks for a way to achieve a gold medal. So, they will be attracted to the article and somebody needs to buy many bows and arrows for their archery club. So, they will be attracted to discounts.
To define the offer that people are attracted to and of course to find every other thing about what will be the improvement of your sales in online business, a freelance A/B testing specialist from Perfectlancer will do it for you in a professional and low-cost way.