A. To inform, for example, announcing the launch of a new product.
B. To persuade, for example, by encouraging a switch to a new brand.
C. To remind, for example, to let buyers know where they can find the product.
Stage 2: Decide on the advertising budget:
Advertisers should remember that their job is to generate demand for their products. A campaign's advertising budget should be proportional to its potential impact on sales. Advertising should be tailored to the product being marketed.
A larger advertising budget is typically required for new products to raise awareness and encourage consumers to try them out. To set itself apart from the competition, differentiated products may also require more advertising.
Stage 3: Identify the key advertising message:
It is not sufficient to spend a lot on advertising to ensure success. Clear advertising messages are often more valuable than spending a lot. For an advertisement to have an impact on the target customer audience, the message must be carefully targeted.
The following characteristics are necessary for a successful advertising message:
Stage 4: Select the advertising media:
You can choose from a variety of advertising media. Some campaigns use a combination of media.
To choose the right media, consider these factors:
To what extent will the advertising campaign reach the target customers?
How many times will the advertising message be seen by the target customers?
For the message to have the most impact, where should the target customer see it?
Stage 5: Evaluate the campaign's results:
Two key areas should be considered when evaluating an advertising campaign:
- The communication effect:
How effective is the advertising campaign messaging and is it reaching the intended audience?
Did the advertising campaign generate the desired sales growth? Measurement of this is much more challenging than measuring the communication effect.
8 Types of marketing campaigns
To accomplish various marketing objectives within your organization, you can utilize the following types of marketing campaigns:
Traditional media campaign
In traditional media campaigns, traditional outlets are used to increase brand awareness and promote products and services. Television, print advertising, radio, and direct mail are typically used for this type of campaign. For instance, you can advertise in your local newspaper about a sale your store is having.
Seasonal push campaign
In seasonal push campaigns, products and services are promoted in time for the season. Typically, seasonal influxes of business like those experienced by retail chains and restaurants are targeted with this type of campaign.
Product launch campaign
A new product is often launched with an awareness campaign that explains why it is necessary and why customers should buy it. An advertising campaign aimed at promoting a new product is coordinated by the manufacturer with its distributors.
Brand awareness campaign
Marketing efforts that build or strengthen brand awareness are known as brand awareness campaigns. Brand awareness campaigns may be implemented regularly by larger brands to maintain their popularity.
In marketing, a rebranding campaign is typically used when a company has changed its name, logo design, or merged with another organization. A company that has fallen out of favor with the public or wants to gain back popularity in the industry may also use this type of marketing campaign.
Brand launch campaign
Brand launch campaigns are used to raise awareness of a new brand that a company has created similar to product launch campaigns.
Contest marketing campaign
Thanks to social media managers
, contest marketing campaigns have become more popular than ever before. In addition to promoting organic traffic to a website, this kind of advertising campaign can increase brand awareness.
Email marketing campaign
The purpose of email marketing experts
is to inform existing customers about sales, coupons, discounts, and new products and services.
Hire a Pro Advertising Campaign Freelancer from Perfectlancer
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