Baacho (বাঁচো) is a Bengali word that means "safe yourself".
The founder of the organisation wanted a logo that would represent what the organization is about. Baacho would crater to both the mental and physical aspects of self defense. She didn't want a traditional self defence logo and wanted something that would crater to the mental or virtual part of it too.
This brought the idea of a hand reaching out. This hand may be reaching out to help or giving a hand to help, whether the help be physical, mental or virtual
Logo design Graphic design