Hire a freelance graphic designer could add much value to businesses of all sizes. Graphic design is the process of visual communication using images and typography to provide information. We all know that the effectiveness of visual content is several times higher than written content. The importance of visual content is why hiring a graphic designer is essential for businesses. Graphic design requires a series of cognitive skills, aesthetics, and arts such as visual arts and page layout. Hiring a graphic designer is a must for many tasks, such as banner design, character design, logo design, visual identity design, and more. The cost of hiring a freelance graphic designer is much lower than hiring a full-time graphic design employee.
You can easily hire a freelance graphic designer to accomplish all kinds of design tasks, such as professional brochure design, logo design, banner design, and social media posts. In addition, a graphic designer can design a poster for your events and special announcements. Many of these tasks might be seasonal, and you can easily outsource to a freelancer graphic designer. Therefore you don't have to hire a full-time designer. A freelance graphic designer might become handy in these situations. Perfectlancer gathered a big community of freelance graphic designers from India, Bangladesh, Brazil, Bulgaria, the United States, and other countries worldwide. To access these design experts, create an account and post your graphic design job for free.
Every business must introduce itself on the World Wide Web in the contemporary domain of knowledge. In this case, a freelance graphic designer plays a significant role in designing a website, besides being an expert web developer and a UX designer.
Hiring freelance graphic designers could be wise if you start a new business. Graphic design is a field that big or small companies now require worldwide.
Your Businesses needs someone to design a brand identity for you and help you introduce and advertise your products and services. These are all, at least partially, jobs that a graphic designer can help you with. Moreover, you can hire a logo designer who can create a logo for your business with their creativity to boost your design projects.
Now that you know about the importance of having a designer, it is a matter of hiring freelance graphic designers or full-time ones.
Graphic designers use various techniques to create and combine words, symbols, and images to create a visual representation of ideas and messages. Graphic design is used in identity (logo and brand), publications (magazines, newspapers, and books), advertising campaigns like print ads, posters, billboards, website graphics and elements, signs, and product packaging design.
Graphic design includes various categories, the following are some of them:
Now, we will discuss the advantages of hiring a freelance graphic designer rather than a full-time one.
Hiring freelance graphic designers is more cost-effective than hiring full-time graphic designers. In the US, a full-time graphic designer costs over $47000 on average. For a freelance designer, you don’t need to pay any extra fees other than the cost of the job they perform.
They might charge you differently based on their skills and experience. For example, if they know some motion graphic skills to create eye-catching video ads. Or if your freelancer has some experience in animation and even works as a freelance animator besides graphic design. But generally, you pay for what you receive.
However, with a full-time designer, you should pay a part of their insurance and medical care as well as bonuses and other minor and significant rewards, which end up becoming much.
Of course, some freelancers charge quite a lot, even hourly, but you are sure (based on their portfolio and reviews from past clients) that you are paying for the quality and quantity.
Your business might be small, and a junior graphic designer with basic skills in Photoshop or a freelance SketchUp expert might be able to handle pretty much all the work that is available in your company.
However, from time to time, you might want to do something more than that. You may want to run a promotion or an advertising campaign; for that, you need more than the general skills of your full-time graphic designer.
For example, if you want to have a catalog and some brochures printed as an advertising tool, you will spend considerable money on printing and publishing them. So it would help if you had the job done nearly by an experienced designer who is also an Indesign expert and an Illustrator. Or imagine you need to design a cover for your book; in this case, a freelance book cover designer can help you with it!
When you work with one designer, the resources available to you are limited to the talents and creativity of that person only. If this is the way you want to go (hiring a full-time employee), then be very careful when you hire them; so that their taste is close to yours. Or else you will run into quite a few conflicts on your path of working together.
But if you work with freelance designers, you have not one mindset but many perspectives at your service. Once you do a project with one freelancer, and if their talents are not in line with your demands, you can choose another freelancer and try a new skill.
Not only that, but if you want a team of designers to work for you, it’s easily affordable to have freelance designers. And this enhances the creativity you have at your service exponentially.
If, for any reason, you and your designer don’t get along, or you want to change to a new designer for any reason, you can do it much easier when you are working with a freelancer. Some freelancers work on a fixed project basis, and after the project is finished, they move on to the next client. And even if you want to complete a task before it is finished for some reason, still, if your reasons are validated, you can easily cancel the project. There’s not much trouble in or after the process.
It might not be as easy to hire a full-time designer and sign a 1-year contract with them. Moreover, if they quit, you need to replace them with another designer, which might take time and a lot of energy to find a qualified designer.
When you hire freelance designers, and they are more than one, for example, if you have created a remote team of designers to work for you, such as hiring a logo designer or an icon designer, they see that they are easily replaced. Their job is at stake if they don’t perform well. That encourages them to try harder and try their best to stand out. This way, this competition will push them to offer you better results, and this is something you would prefer. Wouldn’t you?!
When it comes to hiring a freelance graphic designer, you'll save yourself some time. Hiring a freelance designer is more time-saving because they can take care of the design work for you. Consequently, you can focus on other aspects of your business.
It's easy to find people willing to work as designers since they can work for you wherever you are. In this case, you can even hire a designer from overseas. In this case, you will be able to have quick access to the big pool of skilled freelance graphic designers from all around the world.
You can hire graphic design freelancers on Perfectlancer in three simple steps:
At Perfectlancer, we believe in an optimal project process and perfect outputs in the end.