I was approached by Premier Services International (PSI) in April 2019. Having been established in the year 2000, PSI had yet to bring their services online. I was tasked with bringing their branding and offerings to the modern day.
Starting with the logo, I was briefed to ensure their whole business name was clear, along with making it obvious that they operated globally. Within a few hours, I had submitted three logos and their favourite, which surpassed their expectations, had been chosen.
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Onto the website and and I was given a simple brief; ensure that the website was of corporate design, the catalogue of over 30000 catering products and over 50000 educational products is fully accessible and to ensure there is a quote request system in place. Well experienced in Wordpress and WooCommerce, I knew exactly how to approach this task with full confidence. A quick draft of the homepage and PSIs new branding identity was happily approved.
The next stage was to create the online catalogue. Having been provided with a CSV file and its respective images, I was to transform the Excel spreadsheet into a fully functioning online catalogue. There were many formatting errors within the CSV file and images but, due to my experience in this area, I knew how to quickly rectify these errors. Within three working days, the catalogue was online and PSI were clearly very happy with the outcome!
The most unique aspect of this project was the implementation of a quotation request system. Unlike most WooCommerce websites where the primary objective is to lead the customer to checkout, with this project, due to the nature of the industrys purchasing process, PSI wanted the customer to have the ability to send their basket to the sales team in the form of a quotation request. After some discussion and a bit of coding, I had created a platform which allowed customers to send their quotation request and PSIs sales team to counter offer within the admin section of the website. At each stage, an email is sent to the customer informing them of an update with a PDF of the quotation attached and two links: Accept or Reject. The customer is also able to log in to their account and view their quotations and the stage theyre at. This aspect of the project was completely new to me but PSI were thrilled with my execution and it has been a major success being the first of its kind in the industry.
As with all of my projects, part of the service I offer is the writing of any informative text. A small overview from PSI of what they offer was enough for me to list and describe the services that they provide as well as writing their About Us page.
Along with the branding and website design, all hosting, emails, SEO and domain name along with all other aspects which go hand in hand with developing a new website were managed by myself too. For client who had never had any online presence before, within the space of 10 days, had the most advanced online system within their industry.
"Michael simply surpassed our expectations. When we approached him with the task of bringing our business online, we could never have imagined where we were just a fortnight later. His unbelievable ability to turn a small brief to a fully functional and perfect website is something that we were so pleased with throughout the whole process.
"The quotation system hes put in place has proved to be a game changer for, not just us, but the industry as a whole. Such an innovative way of thinking is so unique to web designers not only has he designed our website but hes also designed the way we do business. The fee we paid was so minimal compared to the amount of business he created for us and as a result of his innovative work, we offered him a 25% stake in our UK based catering equipment business."
A pre existing business, I was asked by Sawasdee Thai Massage to redesign the logo and website by giving their brand a refresh so that it would reflect the tranquillity of their service.
Starting with the logo, I was briefed to ensure their whole business name was clear. Further to this, their initial brief stated that they wanted their brand to reflect the tranquillity of their service. As such, I wanted to keep the logo as simple as possible. I ensured the wording was of a clear font and added a simple lotus flower in two tone. As with the logo, the feeling of tranquillity was at the forefront of my design here. Having not been provided with a great deal of content, it was easy to ensure that tranquillity through a minimalist design. Keeping the page uncluttered and the font simple results in easy, relaxed viewing for the user. As with all of my projects, part of the service I offer is the writing of any informative text. With this client, however, the client had pre existing descriptions of their services and company history. Due to the desired simplicity of the website and the pre existing content, I was able to complete this complete brand refresh within 24 hours. Along with the re branding, I also sorted out a new hosting plan for the clients as well as a new domain name. As a local business, SEO was important here and I ensured the business was as visible as possible using "Google My Business". Brand refreshing is always enjoyable; branding is so important so its always such a great feeling knowing Ive helped improve such an important aspect of a business.
"May of our local competitors had much better websites than ours so we knew we had to improve our look. Having initially just wanted a new website, when we saw Michaels previous work we saw the opportunity for him to refresh our brand as a whole. Im so happy we decided to do that, its changed the feel of our whole business! Further to the re brand and new website, the SEO he did was so important. Now customers are able to search us on Google and our full business information is available at the top of the page straight away! As a difficult place to find, this has proved to be such large advantage we have over our competitors!"
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