Hire a Freelance Graphic Designer
In the contemporary domain of knowledge, each and every business is in need of introducing itself on the World Wide Web. In this case, besides an expert web developer
and a UX designer
, a freelance graphic designer plays a significant role in designing a website.
Hiring freelance graphic designers could be a smart decision if you are starting a new business. Graphic design is a field that is now required by big or small businesses all around the world.
Your business definitely needs someone to create a brand identity
for you and help you in introducing and advertising your products and services. These are all, at least partially, a job that a graphic designer can help you with. Moreover, you can hire a logo designer
who can create a logo for your business with their own creativity to boost your design projects.
Now that you know about the importance of having a designer, it is a matter of hiring freelance graphic designers or full-time ones.
Who is a graphic designer?
Graphic designers use a variety of techniques to create and combine words, symbols, and images to create a visual representation of ideas and messages. Graphic design is used in identity (logo and brand), publications (magazines, newspapers, and books), advertising campaigns
like print ads, posters, billboards, website graphics and elements, signs, and product packaging design
Graphic design categories
Graphic design includes various categories, the following are some of them:
- Designing the visual identity or logos of brands and organizations.
- The front page, layout, and cover of magazines, and books.
- Designing the package of the products.
- Designing the webpages, UX design, and advertising
Now, we will discuss the advantages of hiring a freelance graphic designer rather than a full-time one.
Advantages of hiring freelance graphic designers
They cost less expensive
Hiring freelance graphic designers is more cost-effective than hiring full-time graphic designers. In the US a full-time graphic designer costs over $47000 on average. For a freelance designer, you don’t need to pay any extra fees other than the cost of the job they perform.
They might charge you differently based on their skills and experience. For example, if they know some motion graphic
skills to create eye-catching video ads. Or if your freelancer has some experience in animation and even works as a freelance animator
aside from graphic design. But generally, you pay for what you receive.
However, with a full-time designer, you should pay a part of their insurance and medical care as well as bonuses and other minor and major rewards which end up becoming quite much.
Of course, there are freelancers who charge quite a lot even on an hourly basis, but you are sure (based on their portfolio and reviews from past clients) that you are paying for the quality as well as for the quantity.
They have various skills
Your business might be small and a junior graphic designer with basic skills in Photoshop or a freelance SketchUp expert
might be able to handle pretty much all the work that is available in your company.
However, from time to time, you might want to do something more than that. You may want to run a promotion or an advertising campaign and for that, you need more than the general skills of your full-time graphic designer.
For example, if you want to have a catalog and some brochures printed as an advertising tool, then you are going to spend quite a considerable amount of money on the print and publishing of it. So you should have the job done nearly by an experienced designer who is also an Indesign expert
and an Illustrator as well.
You get to have access to a wider range of talent and creativity
When you work with one designer, the resources available to you are limited to the talents and creativity of that person only, and if this is the way you want to go (hiring a full-time employee) then be very careful when you hire them; so that their taste is close to yours. Or else, you will run into quite a few conflicts on your path of working together.
But if you choose to work with freelance designers, you have not one mindset, but many mindsets at your service. Once you did a project with one freelancer and if their talents were not in line with your demands, you can choose another freelancer and try new talent.
Not only that but if you want to have a team of designers to work for you, then it’s easily affordable to have freelance designers. And this enhances the creativity you have at your service exponentially.
You won’t lose much if one quits
If for any reason, you and your designer don’t get along, or you want to change to a new designer for any reason, you can do it much easier when you are working with a freelancer. Some freelancers work on a fixed project basis, and after the project is finished, they move on to the next client. Some work on a timely basis with you and after the hours they have worked with your end, there is no requirement for you to extend that. And even if you want to finish a project before it is finished for some reason, still, if your reasons are validated, you can easily cancel the project and there’s not much trouble in or after the process.
It might not be just as easy if you hire a full-time designer and sign a 1-year contract with them. Moreover, you need to replace them with another designer if they quit and it might take some time and a lot of energy to find a qualified designer.
They compete to be the best
When you hire freelance designers and they are more than one, for example, if you have created a remote team of designers to work for you such as hiring a logo designer or hiring an icon designer
, then they see that they are easily replaced and their job is at stake if they don’t perform well. That encourages them to try harder and make their best effort to stand out. This way, this competition will push them to offer you better results and this is something you would prefer. Wouldn’t you?!
It will be time-saving
When it comes to hiring a freelance graphic designer, you'll save yourself some time. This is because they can take care of the design work for you. Consequently, you can focus on other aspects of your business.
Access to the skilled graphic designers worldwide
It's easy to find the people who are willing to work as designers since they can work for you wherever you are. In this case you can even hire a designer from overseas. In this case, you will be able to have quick access to the big pool of skilled freelance graphic designers from all around the world.
How to hire a freelance graphic designer on Perfectlancer?
You can hire graphic design freelancers on Perfectlancer in three simple steps:
- Post your graphic design project on Perfectlancer by defining a title, required skills, deadline, description, and price according to the scope of the project.
- Check the flow of freelancers’ proposals you receive. Also, you can browse the top freelancers on Perfectlancer and invite 20 freelancers to each project. Check out freelancers’ profiles, work samples, previously completed projects, and reviews.
- Hire the best graphic designers with Perfectlancer secure payment system to ensure that your project is completed safely and without any issues!
At Perfectlancer, we believe in an optimal project process and perfect outputs in the end.